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Counselor's Academy Mission
Counselors Academy members are a distinctive group of senior counselors. They are committed to preserving an open, thriving peer network that energizes the individual and advances the caliber of counseling firms in North America. They are thought leaders in the profession. They are spirited leaders of successful businesses. They are entrepreneurs.
 
counselor's Academy On Your Mind title

Check the Counselors Academy blog for a daily feed of the latest Counselors Academy members' views on a range of timely issues in today’s headlines and beyond.

Have you seen something in the news? Chances are our members have too and have an opinion about it. Here’s where you can read what our members are saying on their own blogs. CA Members: E-mail here to add your blog to the list.


CA Survey on Issues Most Important to Agency Owners

In a national survey, Counselors Academy members ranked “providing authentic strategic counsel,” “demonstrating return on investment” and “mastering social media” as the top three issues they face. Click here to view the full press release and here to view the survey results.

CA Blogs

Top 5 Most Visited Blogs:

Mark W. McClennan, APR : Schwartz Communications - Crossroads

Kerry McClenahan : Mcbru Blog

Anthology of Intriguing Data : Survey City

Judy Smith Asbury : Smith Asbury Inc. Blog

Ann Subervi : The Ethical Optimist

All Blogs:

counselor's Academy e-Groups Title
Want to tap the minds of the Counselors network? Start it with an E-group Connect and check here for recent threads. CA Members: get help accessing the e-Group on this page.


New Ad Council Partnership
In partnership with PRSA and the Counselors Academy, the Ad Council has selected Peppercom for its first pro bono public relations campaign for the Iraq and Afghanistan Veterans of America. The press release can be found here, and the story was also covered in PR Week.


Counselor Connect header

Want to find a colleague, establish a virtual network or just swap war stories? Find all the contact information you need here.


The nominations process for the 2009 Class of SAGE Counselors is now closed. Check here to find out more about SAGE. 
 
Steve Cody Joel Curran Ann Subervi Esther Buchsbaum J.R. Hipple Rob Amberg Sven Lee Linda Welter Cohen Eric Morgenstern Elise Mitchell Sydney Ayers Deborah Radman Scott Smith
"I've been an active member of Counselors since the early 1990s.”
- Steve Cody [read more]
“After spending six years as an inactive member, I finally attended a spring conference... and was hooked.”
- Joel Curran, APR [read more]
“I had just started my firm when a number of Counselor's Academy members I began networking with encouraged me to come to the Spring Conference.”- Ann Subervi
[read more]
“I have been a member of Counselors for over 12 years. The counsel, the enrichment, the benefits, the mentorship, the sharing of resources and information, the friendships that I have made during this time, have been priceless.”
- Esther Buchsbaum, APR, Fellow CPRS
[read more]
“It took me one trip to the Counselors Academy spring conference to learn this is a group unlike any other in PR.”
- J.R. Hipple [read more]
“When I joined Counselors Academy, I was one of the youngest, if not the youngest member. I wasn't sure what to expect and whether or not my thoughts and ideas would be taken seriously with some of the more 'seasoned' professionals.”
- Rob Amberg [read more]
“All of us can use a mentor now and then. Counselors Academy, its resources and most of all, its helpful and compassionate members, filled that need for me for many years.”
- Sven Lee [read more]
“I joined Counselors Academy to recharge my creative batteries, expand my knowledge base and professional network, and improve my company's bottom line. ”
- Linda Welter Cohen, APR
[read more]
“Attending Spring Conference is the best 'professional development' investment I've made.”
- Eric Morgenstern, APR, Fellow PRSA
[read more]
“I joined Counselors Academy when I started my agency and didn't have access to a lot of the professional development resources I used to have in the corporate or big agency worlds.”
- Elise Mitchell, APR, Fellow PRSA
[read more]
“I had just finished my term as president of the Colorado Chapter of PRSA when I got a call from Tom Hoog. "Let's go to lunch. I want to talk to you about the Counselors Academy.” - Sydney Ayers, APR
[read more]
“Counselors Academy has been one of my richest experiences in public relations.”
- Deborah Radman, APR, Fellow PRSA [read more]
“I attended the Counselors Academy conference two years ago and was quickly impressed by the willingness of so many agency principals to share best practices across a spectrum of topics.” - Scott Smith [read more]
Join us in San Diego for the PRSA 2009 International Conference, Nov. 7-10.

Counselors Academy hosted events include:  
 - PD Workshop: "How to Tackle the Three Toughest Issues Facing PR Counselors Today”
 - Networking Luncheon at Edgewater Grill

Click here for full details and to register!


Save the Date for the 2010 Spring Conference!
May 21 - 23, The Grove Park Inn Resort and Spa, Asheville, N.C.

Materials from the 2009 Counselors Academy Spring Conference are now available. Click here to view.


Resources:
Click here to access PR QuickStart, a free Web-based training program for public relations students and new professionals (registration required).

Counsel
monograph "Reaching Individual Potential in the Workplace II: Hiring the Brightest and Training Them to Be the Best" by Michael L. Herman, APR, SAGE, Fellow PRSA is now available to Counselors Academy members at no charge here. Non-members can purchase this document in the PRSA Store.

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