Benefits for Large Firms
 
While a significant part of the Counselors Academy experience happens at the personal level, the knowledge gained and connections made accrue to members' organizations, regardless of size. So what exactly can a senior professional from large, even multi-national, firm expect to realize from membership?

• Access to objective, best-in-class industry thinking about new business and human resource development, as an adjunct to a large firm's existing internal programs.
• Exposure to new products and services, which tend to be developed by cutting-edge smaller firms.
• Introduction to the best medium and smaller-sized agencies, which could become potential merger/acquisition targets.

Benefits for Mid-Size to Small Firms

Size is not a requisite for innovation. In fact, many of the true advances in the public relations industry happens in small to mid-size firms. Only Counselors Academy offers a direct connection to these leading edge professionals. What can a senior professional from a mid- to small size firm expect to gain from membership?

• Dialogue with other like-minded agencies from around the country in a non-competitive environment in which honest questions get open answers.
• Exposure to best practice thinking in new business development, firm leadership and human resources management.
• Access to training and business development services that can be important adjuncts to existing agency offerings and benefits