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PRSA Counselors Academy Business Management Program

Growing Your Public Relations Agency to Increase Profitability and Compensation During Challenging Times

A Four-Part Best Practices Business Management Program for Agencies with 25 or fewer staff and/or Independent Practitioners

On Tuesday, March 25 at 2 p.m. ET, Counselors Academy will host a free informational call with program coordinators Ira W. Yellen, APR, Fellow PRSA and Joann Killeen, APR, Fellow PRSA. Attendees will have a chance to ask questions about the program and find out how it may benefit their agencies. Contact carolyn.marr@prsa.org to RSVP - the call will last approximately 30 minutes.

As an agency principal, are you:

  • Working more than 50 hours per week?
  • More concerned about your employees' compensation & benefits than your own?
  • Putting under 20% of your gross pay into your retirement fund?
  • Taking less than 3 weeks vacation per year?
  • Operating with profit margins below 20%?
  • Over 50% billable?

If you answered yes to any of the above, then you are a candidate for taking this program.

PRSA Counselors Academy is offering a custom-designed business management program geared to senior principals, presidents/CEOs and business managers of agencies with 25 or fewer staff as well as independent practitioners. A combination of webcasts and scheduled private consultations will provide the strategies and tools for growing your agency's bottom line and increasing your compensation.

The Counselors Academy Business Management Program is unique in that you can accomplish it all at your convenience.

You manage clients on a real-time basis, yet you don't spend enough time adapting your firm to grow and be profitable. It is the proverbial "shoemaker's son/daughter" problem. The challenge for public relations firms/solo practitioners is learning how to adapt to changes in order for your business to grow. With this comprehensive, custom, curriculum-based program, you will learn how to embrace challenges; plan for growth via new business opportunities and market effectively to increase agency profits, and, therefore, your compensation.

Program Components

  1. Defining and Supporting Your Personal & Career Priorities
  2. Business Goals (Managing the Business)
  3. Designing and Managing a Sustained Profit and Compensation Model
  4. Sustaining a Market & Sales Plan

Program Benefits

  1. Evaluation of business and market plan
  2. Evaluation of Web site
  3. Evaluation of revenue/compensation structure
  4. Each participant will create a business and/or market plan and receive a PRSA Counselors Academy Business Management Certificate upon completion.

Click here to download the Counselors Academy Business Management Program registration form and brochure.  More information is available at www.firstexperience.com/profitablebusiness. 

Click here to view an article by Joann Killeen, APR, Fellow PRSA and Ira W. Yellen, APR, Fellow PRSA, in the August edition of Tactics.  A promotional video for the PRSA Counselors Academy Business Management Program is also available here.